Since 2022, Ubrows has proudly led the creation and development of the visual identity for The Beautiful Game, a project that brings together global football legends for unforgettable matches. For three consecutive editions, we have been responsible for the branding, social media management, and overall marketing strategy of the brand.
Our goal was to craft a powerful visual identity that captured the event’s global and charismatic spirit. We designed a creative, easy-to-read, and memorable logo, using strong visual elements. Since the project was launched by two Brazilian football icons — Roberto Carlos and Ronaldinho Gaúcho — we chose green and yellow as the core colors, honoring their country of origin.
In addition to the main brand, we also created personalized logos for the two featured teams: Team Ronaldinho and Team Roberto Carlos, giving each team a unique visual identity and strengthening the audience’s connection with the hosts.
This project reflects our commitment to creativity, visual consistency, and strong social media performance, strategically combining emotion, sports, and brand identity.
